.admin-bar .brandbar{top:32px}
@media(max-width:782px){.admin-bar .brandbar{top:46px}}
.screen-reader-text{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.wp-block-image{margin:0}
.strip .vtile video[data-playonview]{background:#000}

/* fila de contacto compacta en el footer (todas las páginas) */
.foot-contact{display:flex;flex-wrap:wrap;gap:clamp(10px,1.6vw,20px)}
.foot-contact a{color:var(--muted-2);text-decoration:none;font-size:13px;font-weight:500;transition:color .2s}
.foot-contact a:hover{color:var(--red)}
.gitem video{width:100%;display:block;background:var(--navy-3)}
.brand-stage{position:relative;aspect-ratio:4/3;border:1px solid var(--line);border-radius:16px;background:radial-gradient(120% 100% at 50% 0,rgba(255,59,31,.14),transparent 60%),var(--navy-2);overflow:hidden;display:flex;align-items:center;justify-content:center}
.brand-stage .bs-grid{position:absolute;inset:0;opacity:.5;background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:48px 48px;-webkit-mask:radial-gradient(75% 75% at 50% 45%,#000,transparent 78%);mask:radial-gradient(75% 75% at 50% 45%,#000,transparent 78%)}
.brand-stage>svg{position:relative;z-index:2;width:44%;height:auto;filter:drop-shadow(0 22px 50px rgba(0,0,0,.55))}
.brand-stage .bs-cap{position:absolute;left:20px;bottom:16px;z-index:2;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.14em;font-size:12px;color:var(--muted-2)}
.brand-stage .bs-corner{position:absolute;top:16px;right:18px;z-index:2;width:34px;height:34px;border-top:2px solid var(--red);border-right:2px solid var(--red);opacity:.85}
.feed-phones{gap:clamp(14px,2.2vw,30px)}
.feed-phones .phone{width:clamp(190px,19vw,250px);text-decoration:none;display:block}
.feed-phones .phone::before{display:none}
.feed-phones .phone .screen{background:#000;transition:border-color .25s,transform .3s}
.feed-phones .phone .screen img{object-fit:cover;object-position:top}
.feed-phones .phone:hover .screen{transform:translateY(-4px)}
.phone-tag{display:block;text-align:center;margin-top:14px;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.04em;font-size:clamp(11px,1.2vw,13px);color:var(--muted);transition:color .25s}
.feed-phones .phone:hover .phone-tag{color:var(--red)}

/* ============================================================
   CASOS DE ÉXITO — banda del problema + dato clave
   ============================================================ */
.ota-band{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,4vw,64px);align-items:center}
@media(max-width:820px){.ota-band{grid-template-columns:1fr}}
.ota-quote{font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:clamp(26px,3.4vw,46px);line-height:1.02;letter-spacing:-.01em;margin-top:20px}
.ota-quote .red{color:var(--red)}
.ota-mini{display:grid;grid-template-columns:1fr 1fr;gap:clamp(12px,1.6vw,18px)}
.ota-mini .card{background:var(--navy-2);border:1px solid var(--line);border-radius:14px;padding:clamp(22px,2.6vw,32px);position:relative;overflow:hidden}
.ota-mini .card::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--red)}
.ota-mini .card.flip::before{background:#33455f}
.ota-mini .big{font-family:var(--display);font-weight:800;font-size:clamp(36px,4.6vw,62px);line-height:.9;color:#fff}
.ota-mini .big .u{color:var(--red)}
.ota-mini .card.flip .big .u{color:var(--muted)}
.ota-mini .lbl{font-size:clamp(13px,1.5vw,16px);color:var(--muted);margin-top:11px;line-height:1.35}

.keystat{position:relative;border:1.5px solid var(--red);border-radius:20px;overflow:hidden;background:linear-gradient(180deg,#16304f,#101f33);box-shadow:0 40px 90px rgba(255,59,31,.16)}
.keystat .ks-pad{padding:clamp(34px,5vw,72px)}
.ks-kick{font-family:var(--display);font-weight:800;text-transform:uppercase;letter-spacing:.22em;font-size:clamp(12px,1.4vw,15px);color:var(--red)}
.ks-huge{font-family:var(--display);font-weight:800;text-transform:uppercase;line-height:.84;letter-spacing:-.02em;font-size:clamp(64px,13vw,210px);color:#fff;margin:18px 0 6px;display:flex;align-items:baseline;gap:.06em;flex-wrap:wrap}
.ks-huge .arrow{color:var(--red)}
.ks-huge .u{font-size:.34em;color:var(--muted);font-weight:700}
.ks-sub{font-size:clamp(17px,2.1vw,27px);color:#cdd9e8;line-height:1.4;max-width:680px}
.ks-sub b{color:#fff;font-weight:600}
.ks-proof{display:grid;grid-template-columns:1fr 1fr;gap:clamp(22px,3vw,40px);margin-top:clamp(30px,4vw,52px);padding-top:clamp(30px,4vw,52px);border-top:1px solid var(--line)}
@media(max-width:680px){.ks-proof{grid-template-columns:1fr}}
.ks-proof .pcol .ph{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.1em;font-size:clamp(13px,1.5vw,16px);color:var(--muted-2);margin-bottom:14px}

.stackrow{margin-bottom:18px}
.stackrow:last-child{margin-bottom:0}
.stackrow .sb-when{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:9px}
.stackrow .sb-when span{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:clamp(13px,1.5vw,16px);color:#fff}
.stackrow .sb-when small{color:var(--muted-2);font-weight:600}
.stackbar{display:flex;height:clamp(40px,4.4vw,54px);border-radius:9px;overflow:hidden;border:1px solid var(--line);background:var(--navy-3)}
.stackbar .seg{height:100%;width:0;display:flex;align-items:center;padding-left:clamp(10px,1.2vw,15px);overflow:hidden;transition:width 1.2s cubic-bezier(.2,.7,.2,1)}
.reveal.in .stackbar .seg{width:var(--w)}
.seg .seg-lab{font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:clamp(12px,1.4vw,16px);white-space:nowrap;opacity:0;transition:opacity .5s .9s}
.reveal.in .seg .seg-lab{opacity:1}
.seg.ota{background:linear-gradient(90deg,#33455f,#43607f);color:#dce6f2}
.seg.own{background:linear-gradient(90deg,var(--red-deep),var(--red));color:#fff}
.seg.etc{background:#1b3354;color:var(--muted)}
.shift-legend{display:flex;gap:22px;flex-wrap:wrap;margin-top:16px}
.shift-legend span{display:flex;align-items:center;gap:8px;font-size:clamp(12px,1.4vw,15px);color:var(--muted);font-weight:500}
.shift-legend i{width:13px;height:13px;border-radius:4px;display:block}
.shift-legend i.i-ota{background:#43607f}
.shift-legend i.i-own{background:var(--red)}
.ks-occ{display:flex;flex-direction:column;justify-content:center;gap:8px}
.ks-occ .ks-occ-num{font-family:var(--display);font-weight:800;font-size:clamp(40px,5.4vw,76px);line-height:.9;color:#fff}
.ks-occ .ks-occ-num .arrow{color:var(--red)}
.ks-occ .ks-occ-lbl{font-size:clamp(14px,1.6vw,18px);color:var(--muted)}

/* ============================================================
   DISEÑO GRÁFICO — símbolo + aplicaciones de marca
   ============================================================ */
.symgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,26px)}
@media(max-width:820px){.symgrid{grid-template-columns:1fr}}
.symcard{background:var(--navy-2);border:1px solid var(--line);border-radius:14px;padding:clamp(28px,3vw,40px);transition:transform .4s,border-color .4s}
.symcard:hover{transform:translateY(-8px);border-color:var(--red)}
.symcard .symico{height:92px;display:flex;align-items:flex-end;margin-bottom:20px}
.symcard .symico svg{height:82px;width:auto}
.symcard .symk{font-family:var(--display);font-weight:800;letter-spacing:.2em;color:var(--red);font-size:13px}
.symcard h4{font-family:var(--display);font-weight:800;text-transform:uppercase;font-size:clamp(23px,2.5vw,32px);margin:6px 0 12px;line-height:.98}
.symcard p{font-size:clamp(15px,1.6vw,19px);color:var(--muted);line-height:1.5}
.sym-anchor{margin-top:clamp(30px,4vw,50px);border-left:3px solid var(--red);padding:6px 0 6px 24px;max-width:780px}
.sym-anchor p{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(22px,3vw,40px);line-height:1.05}
.brandwork{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2vw,22px)}
@media(max-width:820px){.brandwork{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.brandwork{grid-template-columns:1fr}}
.bw{position:relative;aspect-ratio:4/3;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--navy-2);transition:transform .4s,border-color .4s}
.bw:hover{transform:translateY(-6px);border-color:var(--red)}
.bw .bwcap{position:absolute;left:0;right:0;bottom:0;z-index:5;padding:16px 16px 13px;background:linear-gradient(180deg,transparent,rgba(9,16,26,.92));font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.05em;font-size:14px;opacity:0;transform:translateY(8px);transition:.3s}
.bw:hover .bwcap{opacity:1;transform:none}
.bw .bwcap small{display:block;font-family:var(--body);font-weight:500;text-transform:none;letter-spacing:0;font-size:12px;color:var(--muted);margin-top:2px}
.bw img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.bw:hover .bwcap-sm{color:var(--red)}
.concept-note{display:flex;align-items:center;gap:11px;margin-bottom:clamp(22px,3vw,34px);padding:11px 18px;border:1px solid var(--line);border-radius:12px;background:var(--navy-2);font-size:13.5px;line-height:1.42;color:var(--muted);max-width:760px}
.concept-note b{color:#fff;font-weight:600}
.concept-note .dot{width:8px;height:8px;border-radius:50%;background:var(--red);flex:none}
@media(hover:none){.bw .bwcap{opacity:1;transform:none;background:linear-gradient(180deg,transparent,rgba(9,16,26,.8))}}